Does the famous line still cut it?

As one enters the advertising industry, one gets to hear the terms ATL & BTL profusely, in fact so much that not knowing the definitions is equivalent as not knowing what advertisement is all about. We keep saying above the line and below the line in our meetings, we even have dedicated separate departments or even have started completely separated agencies to serve their category differently but surprisingly enough not so many, even those who have worked in this field for years, know what this particular line is and where it has come from. By Farshad Mahmoudi

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For the Fourth Time: DMN alongside Huawei

Marketing strategist, Mitch Tobol, says people enter into business partnership with those whom they know, they like and they trust. However, trustworthiness is not gained easily. With competition gaining momentum in the market in the contemporary era, this issue can serve as one of the most important assets for any business. Huawei, one of the leading phone manufacturing companies, unveiled its P9 and P9 Plus smartphones at Espinas Palace Hotel in Tehran on Sunday, June 5th. By Dnaunion

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Creative Minds and Capable Hands Engaged in Launching an Innovation

When the issue is about introducing and launching an innovation, the work should be trusted to innovative minds and capable hands, minds that create pure ideas from insignificant events and hands that implement and manage those pure ideas. The story of the minds and hands is the story of cooperation between ‘Eshareh’ Creative Solutions Company’ and ‘DMN’ from the dnaunion group that unveiled Galaxy S7 and Galaxy S7 Edge. By Dnaunion

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DMN Unveiling of New Huawei Smartphone

The arrival of Huawei Mate 8 smartphone created a different mood for its fans in March, a mood that was generated through planning and creativity of DMN and Barsa, the two corporate companies affiliated to dnaunion group, marking an exciting and friendly unveiling ceremony in Kourosh shopping mall. On the concluding days of the past Iranian calendar year 1394 (ended March 19) and in the midst of excitements that prevailed in every shopping mall on the eve of spring, the DMN group planned an innovative road show and launched a very different and ... By Dnaunion

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Hear me, I am Shouting out Loud

The walls are filled with tableaus behind which a world of voice is waiting. And my eyes are all of a sudden fixed on a paining which houses white dandelions and is expected to voice the sound of the hands that have created patterns on the canvas to remote destinations. Some distance farther, a young girl wearing big dark eyeglasses with her slim fingers is beating and singing: “I won’t become a kid again…” She spreads her words with the colors she has put on the canvas with obsession, and she puts all the things that ... By Dnaunion

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Happy Birthday Dear DMN

A ceremony was held at the evening on Monday, 18 January to mark the fifth birthday of DMN, one of the most professional companies in dnaunion group. DMN entered into the fifth year of its operation on December 26 but the presence of Murat Hakan, one of the founders of the company, to lecture at the BTL training course prompted them to celebrate the event a few days later. The ceremony was held in a small but luxury restaurant in which one of the founders of DMN, Murat Hakan, and a ... By Dnaunion

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Organizers of an Event Are Hidden Foundations of Its Success

It was some time ago that a magnificent ceremony was held at the Milad Tower to unveil the new flag bearer of Samsung Company, the Galaxy Note 5 and the Galaxy S6 Edge Plus. The event was the outcome of cooperation between Eshareh Company and DMN. Setareh Alirezaeifar, director of the events division of the DMN says: “In holding of events, we are faced with two types of orders: one in which the customer exactly knows what they want ... By Dnaunion

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