“Experience is the knowledge or mastery of an event or subject gained through involvement in or exposure to it.”
We are living in a fast paced era where thousands of ideas, technologies, concepts, products and brands are ushered in day in day out. Lasting in people’s memories is the ultimate challenge for brands, the battle for the constant presence in consumers’ minds. We believe that creating memorable experiences is the key to lasting longer in consumers’ minds. The monologue era is by far over. Consumers now need to have experiential interaction with the brands and their messages.
DMN founded in 2006 is a brand experience agency which creates creative stories that put its clients’ brands in direct exposure to their target audience and tries to form second hand and third hand experiences from the main exposure to maximize the resonation of the message. After all, a brand is the sum of all its experiences with its target audience.