Sony Mobiles / Thrill Of A Jump…

 

Challenge

Sony Xperia was a cellphone with a camera having the ability to take high quality photos in high contrast ambiences .Also, the ability of touching with gloves on was another product feature making it interesting. Sony wanted to show & Activate this feature to people and also create a lot of Buzz.

 

Solution

We took the activations into the Highest Contrast Environment possible, Ski Resorts. We also designed A jump Competition with Snow Boards to add more excitement. People had to enroll and enter the competition. Also, the audience were invited to take the best photos and win.

 

Result

More than 5 K Total reach More than 50 Contestants 6 Winners of Sony Xperia