Henkle / Persil Sampling (Beauty Salons & Offices)
Our task was to increase trial for the persil in a new creative . In order to raise attention penetration effectiveness and emotional impact, we decided to do sampling differently , we visited women in places where they mostly go i.e. Beauty salons & workplaces. So we took the samples to them behind their working desk and while they are in their beauty chairs.
156,761 Packs sampled 479 offices visited 268 beauty salons visited 83% + purchase intention