De'Longhi
De'Longhi S.p.A is an Italian small appliance manufacturer based in Treviso, Italy.The company was founded by the De'Longhi family in 1902 as a small industrial parts manufacturing workshop. The company incorporated in 1950. Historically a major producer of portable heaters and air conditioners, the company has expanded to include nearly every category of small domestic appliances in the food preparation and cooking, as well as household cleaning and ironing, segments. De'Longhi is especially well known for the Artista Series espresso machines, the De'Longhi gelato maker and the Pinguino portable air conditioner.
Kenwood & Braun / Hyperstar Promotion
Challenge
Food machine of Kenwood was a very powerful machine that consumers did not know how it is used and what can be done with it so we were asked to come up with a plan to educate the target on the usage and also to increase the sales of Kenwood & Braun before Nowruz.
Solution
By the help of Tehran Bouran, we decided to use the famous chef( Mr.Ranjbar) to be present in our two week promotion in Hyperstar to demonstrate on how this product can be used. Also, there was a co-branding promotion on Kenwood & Braun Products to incentivize consumers to purchase.
Result
A 40% increase on the sales of Food Machines
