Sony Mobiles / Xperia Go & Xperia Acros Water Games

 

Challenge

Sony was to launch Xperia Go & Xperia Acro S. One of the focal points of the campaign was resistance against Water. We were asked to do a engagement campaign to both give product Demo & highlight the product feature in a fun and creative way.

 

Solution

we set up an engagement Roadshow in which people were invited to shoot the cellphones with water guns and whoever won could take home some small gifts. The campaign lasted for two months and was run in 4 cities ( Babolsar, Nur, Ramsar, Tehran).

 

Result

More than 400 K Direct Reach