Signal / Medical Detailing
Challenge
Unilever Iran asked us to do a long term project on getting the endorsement of oral care KOLs(Dentists).
Solution
we prepared a medical detailing team of highly qualified and trained Medical Representatives to detail signal products to more than 2500 dentists in Tehran for a year. The project strategy was to conduct it on different plan phases because reaching the objective of the campaign was not possible in a short time. The project had to be done in a very professional way and our tone to the KOLs had to be scientific enough for them to actually believe the product and recommend it to their patients.
Result
More than 80% increase in Spontaneous awareness level More than 50% increase in Brand Recommendation
