Huawei / Press Karting

 

Challenge

We were asked to come up with a solution to strengthen the relationship of Huawei with its network of Journalists so as to facilitate further cooperation with them in future

 

Solution

After conducting a series of research, we figured that there are some fixed journalists who are constantly invited to launch events of different technological companies such as Samsung, Sony, Huawei,…. . They sometimes get fed up with almost repetitive content over and over. This time we decided to invite them not for the sake of the brand but for the sake of themselves and wanted to establish an emotional bond with them, so we came up with a Karting Tournament for them in which they could compete with one another and also spend a full day of gift infested and fun activities.

 

Result

There was more than 95% participation rate and almost all showed a great satisfaction level which was considered a great accomplishment for Huawei.