Henkel / Park Activations

 

Challenge

We were Called by Henkel to come up with a comprehensive engagement plan that boosts its Products brand awareness and also increase the emotional bonding with its target group.

 

So we decided to run an unprecedented engagement plan for Henkel that was almost impossible before then because of Permit issues. We initiated a massive game engagement program in more than 50 important parks in 20 provinces for almost two years. Every weekend our teams set up their establishments in the appointed parks to engage the audience with games designed to both entertain and educate on the product features. During a 1 year plan more than 800 Roadshows with a field team of around 400 people were run.

 

Result

More than 1 M in Total reach More than 300 k in Direct Reach