Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley's world-famous brands – including Extra, Orbit, Doublemint, and 5™ chewing gums, as well as confectionery brands Skittles, Starburst, Altoids and Life Savers – create simple pleasures for consumers every day.
Orbit / Outdoor Sampling
Orbit’s main claim is that after eating, it balances the PH level of the mouth and reduces the acidity. During the time we were working with wriggly , we had to constantly deliver the message to the Target audience.
Direct to consumer right after they eat. It means that we went to the streets and in front of famous restaurants to deliver the message by funny Dummies and sample a pack of chewing gum to the audience.