Nestle / In-Store Push Campaign



We were asked by Nestle to design a campaign in which the sales increase for at least 30% in their own 200 VIP grocery stores.



We came up with an In-store consultation plan, in that brand promoters stood in their specific stores and consulted every category buyer to buy a Nescafe and if for any reason they opted differently , they were kindly given a sample of Nescafe so that they can draw the analogy themselves at home.



More than 60% increase in sales