Nestle / In-Store Push Campaign

 

Challenge

We were asked by Nestle to design a campaign in which the sales increase for at least 30% in their own 200 VIP grocery stores.

 

Solution

We came up with an In-store consultation plan, in that brand promoters stood in their specific stores and consulted every category buyer to buy a Nescafe and if for any reason they opted differently , they were kindly given a sample of Nescafe so that they can draw the analogy themselves at home.

 

Result

More than 60% increase in sales