My Baby

 

My Baby is an Iranian company diaper brand Headquuartered in Tehran. It blongs to Zarrin celloluse holding whose other brands are My-Lady and Easy-life. The brand is the largest diaper Iranian producer in the market.

 

In Store Sampling

Challenge

After running some massive ATL awareness making campaigns, my baby was in it to create trials.

 

Solution

we designed a massive sampling campaign in 5 top cities of Iran( Tehran, Karaj, Isfahan, Tabriz, Shiraz) . Both traditional & modern trade were targeted. The total days of the project was 436.

 

Result

Total direct reach of 117,779 Total Sampled product to 90,847 consumers More than 33% increase in sales at the time.