Henkel / Pril / Mother’s day Activation

 

Mother’s day has always been a special occasion in Iran and Brands try to use this occasion as a means to establish emotional bonding with their target group. Pril was no exception Based on the insight that children always try to make a good memory for their moms, we, Partnered with Eshareh, decided to take a 2 day roadshow in one of the important malls of Tehran.

 

Based on the insight that children always try to make a good memory for their moms, we, Partnered with Eshareh, decided to take a 2 day roadshow in one of the important malls of Tehran. The concept was a photography with your mom . As children were taking their moms to shopping there was a red carpet asking children and moms to take a commemorative photo with their moms. The photos then were printed to in a beautiful Pril branded frame to be given to moms. We were sure this is one of the Photos that moms always keep on their drawers. So we put a Pril on mother’s drawers.

 

Result

More than 300 photos taken More than 2,000 impression