Huawei / Services Launch Event
Challenge
Huawei decided to start its own after sales service for the first time in Iran, therefore they needed to announce this to their top dealers and their participation was very important.
Solution
We took a super luxurious event in one of the most prestigious halls of Tehran in Fereshteh st, Khaneh Hamayesh, to make this event look very presentable and at the very same time we knew that mobile dealers have a very low threshold of patience for marketing jargon, so we took the entertainment they wanted to whole new level by inviting a super star stand up comedian who had recently become a hit in mass media.
Result
More than 98% participation rate The viral video projected from the stand up comedy in the event hit a 2 million impression in less than a week time.
