Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom. Its products include cleaning agents, and personal care products. Prior to the sale of Pringles to the Kellogg Company, its product line also included foods and beverages
Head & Shoulders / Sampling
P&G (Tehran Bouran) asked us to run the Global Head & Shoulders Consultant program to both educate the users on the impact of H&S and increase trial. Scientific Superiority of the brand was also another major objective for H&S.
The campaign was run in Tehran for a period of 1 month in 22 drugstores. Two Med reps were put in selected drugstores in a rotational method. They invited the target audience for a free scalp check with the H&S magnifier microscopes to show them if they have dandruff problem and also give them a brief presentation on the causes of the dandruff and then introduce the H&S as the best solution.
More than 4000 people in Direct Reach 18% conversion Rate