Unilever / Cif / Brand Activation

 

Magnolia as our sister agency was tasked to come up with an interactive campaign for Cif to create emotional bonding with the target so they came up with the a brighter mind campaign which was run both online and in field. After the research they conducted they realized psychological tests are interesting for their target group so they focused on the idea of cleaning women’s minds. Something which Cif does at their kitchens. ( for more info on the campaign ‘s case study plz visit magnoliaad.com)

 

In the field , we constructed the castles and sent promoters with long fancy gowns as in fairy tales to distribute the small psychological test (Disc) to register the target on the campaign website. The field campaign was run in Tehran and some big cities. At the end the winners could win a ticket to Istanbul.

 

Result

more than 35,000 participants