Aptakid / Making Memories

 

Challenge

Aptakid is a kind of powdered milk with all additives required for children 2-6 years of age. It is a product of Danone Nutritia Corporation. It was little known in Iran and the flavor was not suitable to the taste of Iranian children. To increase its sale in Iran, the corporation made efforts to change its taste to one suitable to the taste of Iranian children, and to better introduce its product in Iran, it referred to DMN Advertising Agency

 

Solution

DMN team allocated a branded happy zone to Aptakid in Kourosh Shopping Mall, one of the busiest in Tehran, with the aim to achieve its goal of familiarizing parents with the product and make happy memories for children. With respect to the restrictions that exist with regards to sampling powdered milk in Iran, DMN decided to set up a different happy atmosphere for children in order to not only create a cheerful memory for children, but also familiarize their parents with the Aptakid product and its benefits. The promotion project continues for one month – September 1 till October 1 – in Kourosh Shopping Mall and with respect to the goals of Danone, it makes efforts so that the Iranian people would always remember the brand.

 

Result

The promotion project continues for one month – September 1 till October 1 – in Kourosh Shopping Mall and with respect to the goals of Danone, it makes efforts so that the Iranian people would always remember the brand.