Samsung / Record Your Voice Campaign

Challenge

We needed to raise awareness for Samsung CSR in general and in particular for Audio library initiative and also encourage people to participate in Voice record process so as to produce more audio books for blind children

Solution

since communication in CSR context needs to be indirect , we designed an integrated campaign to encourage people to read stories for blind children. Therefore, we went multi channel. Cinema/TV(Provincial Channels)/ Brand Activations/ Website /Mobile application and social media channels were chosen as the main channels to invite mass audience to join the Record your voice Campaign.

For the brand Activation in particular, we took a Portable Studio van with a complete team to more than 11 parks in 6 cities of Iran and more than 5 universities to record people’s voices outright.

Result

More than 300 K impression More than 2,000 voice submission