loreal / A Creative Promotion

Challenge

We were asked by L'Oreal to come up with a creative solution which could raise awareness about types of L'Oreal products. It was looking for a campaign to educate people especially women about hair care, the importance of using a suitable shampoo for each kind of hair types and particularly colored hair.

Solution

DMN decided to organize a branded roadshow with 5 colors of L'Oreal shampoo in Kourosh Shopping Mall, one of the busiest in Tehran, with the aim to achieve its goal of familiarizing women with the products and educate them about L'Oreal five types of shampoo. We also created a booth in which girls under 9 years old were invited to plait their hair while their mother got promoted. Also, DMN team allocated a branded zone to L'Oreal in Palladium shopping center, one of the biggest in Tehran, with the aim to achieve its goal of familiarizing women with the five types of L'Oreal shampoo and their functionality.

For the brand Activation in particular, we took a Portable Studio van with a complete team to more than 11 parks in 6 cities of Iran and more than 5 universities to record people’s voices outright.

Result

10 K Direct Reach in Palladium in 15 days. 25 K Direct Reach in Kourosh in one month.